Part 1/3

Conversion Rate Optimization with AJ Davis

Questions Asked:

How did you get started with Experiment Zone? Talk me through it.
What elements should an entrepreneur or business owner have on a website?
3 tips for your audience to see your conteWhat is conversion rate optimization?nt
Do you have a tip for new entrepreneurs who don’t have the tech skills and want to start working on conversion optimization in their business?
What are the common myths regarding conversion rate optimization?
What is A/B testing?
Why is it so important?
Can you give us a few actionable tips/methods for entrepreneurs looking for ways to optimize their website?
What’s the most common reason for people failing at this?
What are some specific roadblocks to watch out for?
What support and/or resources are available?
What services and solutions do you offer for businesses who want to optimize their website for conversion?

Introduction

As entrepreneurs having a website can be both challenging and crucial for our businesses. But even after building it you still have to understand how to:⁠

✔️Convert your viewers into buyers⁠

✔️ Make it user-friendly⁠

✔️ Analyze your website performances⁠ ⁠

So to answer some of the most asked questions regarding website optimization I have partnered with an amazing business woman AJ Davis from @experimentzone.

AJ used to worked at Google on the Google Optimize product and now owns her own company. She helps e-commerce, service-based businesses improve their customer experience using data, so that they can ultimately see more conversions. ⁠ ⁠ We’ve decided to do 3 episodes to cover this very hot topic.

Today’s episode is about conversion rate optimization and the tools you can start implementing today to optimize your website.⁠ ⁠ I hope you’ll like it. Subscribe to the podcast on Deezer, Apple Podcast, Google Play or Spotify to be notified when a new episode comes out.

Tools to start optimizing your website:

First Impression testing.
- Make sure visitors know what the site is about.
- Make sure they know where to click.
Click tracking (like Hotjar, LuckyOrange)
- Know where visitors are clicking
- See how far visitors are scrolling
Analytics (like Google Analytics)
Google Optimize

Other support and resources

Great book:
- Don’t Make me Think – Steven Krug
Beginner’s Guide to Conversion Rate Optimization
- Available on AJ’s blog on experimentzone.com
Tools:
- HypothesisLibrary.com: Track your conversion ideas & outcomes.