Part 2/3
Conversion Rate Optimization with AJ Davis
Question Answered:
- What is Google Analytics and how does it work?
- Can you give us a walk-through of Google Analytics? What happens once I log in?
- What are the main metrics to take into consideration?
- Can you tell us about the reports that you should keep an eye on while analyzing your website performances?
- What are other elements that people should watch out for?
Tools and resources mentioned
- Free web analytics tool offered by Google to help you understand your website traffic
- Two levels: Google Analytics (standard) is free; Google Analytics 36 ($150K/year)
- Alternatives to Google Analytics:
- Mixpanel
- E-commerce Stores like Shopify have some metrics available about user behaviour
- Testing tools like Optimizely and Monetate have metrics available on user behaviour
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