Episode 01

Her Online Business Podcast Presentation & Market Research

Podcast highlights:​

Who I am and why starting this podcast?

First, you probably who I am? My name is Adama. I am 26 years old, I am French and I have been living and working in Germany for the last 2 and a half years. I fell in love with travelling when I was a student. I had the opportunity to do an exchange in Singapore in South East Asia and really that experience changed me forever.

I always say that there was a before and after Singapore, I got the travel bug from there. But life went on I had to come back to France, finish my Masters’s in Management and Marketing and start a normal working life and that’s what I did.

But after a few weeks in my new job, I felt that something was missing. I was working in a start-up in Paris at the time. I was commuting every day for 1h 30minutes and felt exhausted and grumpy all the time. In French we have the saying “metro, boulot, dodo” and “subway, work, sleep” and basically, many Parisians repeat that every single day and I realized that this could be my life for the next 40 years.

So I asked myself when was the last time I felt great waking up every single day and amazed by the smallest things. The answer was when I was an exchange student in Singapore. I acknowledge the fact that I missed travelling, meeting new people, practising English, eating amazing food that I have never tried before etc. I needed a fresh start fresh and go somewhere I would be able to follow my own rules.

One thing you should know about me is that I love making plans and lists. I used to make plans for the next 1, 5 even 10 years for my personal and professional life. As you can imagine I had to throw away these plans and start thinking about what will make me happier now not tomorrow not in 10 years.

I started writing down the criteria that would help me find my next destination.

  • Speak the language
  • Job opportunities
  • Choose a city where I feel comfortable and which is affordable
  • where I don’t have to spend hours on public transport

I narrowed it down to countries in Asia and Europe. I love Asia but it is hard to get a working visa and find a job from abroad if you don’t have a strong connection in one of the countries and know your native language. Plus, I didn’t have 6 months of savings to go there and start searching for a job there.

Concerning Europe. The first obvious choice would have been the UK but never been attracted and less to Brexit. Then I thought about Germany. German was my second foreign language, I have been to Germany twice before, and good job opportunities in many dynamic cities are more affordable than in Paris. OK let’s go to Germany. Seems like the right choice.

Within 2 weeks, I pack my stuff, quit my job took a train to Dusseldorf in Germany. This was the best decision for me. I found some peace. I met new people and got a new job. And that is what I needed. And my friends and family could also noticed that I was happier now.

Fast forward to now. I am a digital marketing strategist and personal development blogger. I help women start their online businesses even if they don’t have a lot of time and are still working a 9 to 5. I do what I love even if I work harder. I am grateful for all the inspiring people that I’ve met since I’ve lived here. There is a huge expat community in Germany. And I met wonderful women who inspired me to take the leap and so that is why I decided to start this podcast that I have been thinking about for a while now. My goal is to inspire other women to build an online business that is going to serve their life and not the other way around so that they can travel, spend time with their family and fulfil their purpose.

What can you expect to find in Her Online Business Podcast?

Each episode will address a specific topic regarding starting an online business or digital marketing strategies made easy so that everyone can implement them. There will also be special guest episodes with the interview of a female entrepreneur or an expert who will give us insights about legal stuff, communication, social media and so on.

Episodes will be more like “a day in my life or lesson of the day” where I am going to talk about the being the scenes of being a web entrepreneur and my life in Germany. I hope you like this program and that you are as excited as I am to get started.

Do not hesitate to comment and tell me if there is any particular topic that you want me to talk about in the podcast. This podcast is first and foremost for you and so it is important for me that you get value from it.

Market research on women’s entrepreneurship

What I did to know the kind of issues that women were facing regarding their professional life and starting their journey as entrepreneurs were market research. And I want to thank everyone who already answered the survey. I almost got 100 answers. If you want to contribute you still can. I am going to put the survey link on my website.

Thanks to you, I could identify some tendencies and common struggles that we have as aspiring entrepreneurs and I wanted to share some of these results with you today.

What is your current professional situation?

The majority of you answered:

  • Fully employed
  • Unemployed and looking for a job
  • Stay-at-home mom
  • Business owner
  • Student

Did you ever think of starting freelancing or an online business?

80.4% of you answered yes. I am not surprised because most of us had at some point a business idea and thought about what it would be like to be our boss. But the majority would not take the leap.

Where do you want to be 6 months from now in your personal and professional life?

The ones who are looking for a job hope that they will have to find one by then. Some of you replied about being happy and being able to travel more. The ones who already have a business said that they want to scale it and increase their income.

Common objections about starting an online business

Argument #1: I don’t have time.

Starting a business on the side while still working a 9 to 5 is not easy and I know it. You don’t have to spend hours when you begin. You should take one step at a time each day because it is your consistency that will pay off. What allowed me to start my online business is that I was living close to my job and saved 2 hours of commuting every day. So, I used these two hours to work on launching my business. Use idle times to start educating yourself with books, videos, and podcasts and implement what you’ve learned right away before you start overthinking it.

Argument #2: I don’t have the money.

That is why I love being a web entrepreneur because the only thing you need is an internet connection, a computer and your knowledge. No products and inventory are needed, most of the software that you might need offer free trials and paid plans. Social media are free and you can start advertising your online business there.

My point is there are plenty of free ways to help you bring your business idea to life. This podcast is also a way for me to provide you with free information for example. If money is tight for you right now the easiest way in my opinion to create a new source of income without taking big risks is by starting an online business.

Argument #3: I don’t have any skills.

Then, you may say okay Adama but what can I sell online. I don’t have any particular skills or knowledge I am not an expert in anything. Well, I want you to know that this is not true. We all have skills to share. The problem is that we get so used to these skills that they become trivial to us and we think that everybody knows what we know.

If it is something you are worried about not knowing what to sell online, I want to give you 2 ways you can start making money online right now.

  • Offering your skills: know that whatever skills you are currently using in your job you can also offer them online. Web design, administrative assistant, teacher, marketing, sales. Also, think about something you are very good at and for which people often ask you to do for them. This is a sign that there is a market and a need that you can fulfil.
  • Selling digital products: I love this because you have unlimited options from selling online courses, images, printable documents and so on. The beauty of selling digital

Once you are clear on what you want to sell online you are going to need a website. I know how overwhelming it can be to get into the tech part of building an online business, especially a website. I got you covered. I have put together a free guide to help you create your professional website today without being tech-savvy. You will find the link to download this guide on my website below this episode.

In the next episodes we will go more into depth on this topic but if you had to remember one thing from all this is that we live in a world with amazing opportunities and there is a place for you to take if you want it. Yes, you are going to hustle at the beginning to find a balance between your current situation and building your business but I assure you it is worth it and achievable. So, if you have a business idea it is time for you to bring it to life. I hope you will trust your gut feeling and take the leap. 

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