Digital marketing social media

5 steps to craft your digital marketing strategy on social media

As a new entrepreneur you probably already know that social media is the tool that is going to help you gain visibility online organically. The only thing is that not everyone understands how to effectively craft a digital marketing strategy on social media. So in this article I wanted to break down to you 5 easy steps that you can follow for your own digital marketing strategy on social media. So let’s dive into it!

Your messaging

The first key to your digital marketing strategy on social media is to have a crystal clear messaging. Indeed, you have to know who is your audience in order to talk directly to them and address their number one pain point. So ask yourself: do you know who your audience is? And if you don’t have one yet, think about who you want to serve ideally and what type of content do they want to see. Once you are clear regarding your messaging, it is going to be way easier for you to come up with content ideas that will engage and convert your audience into clients.

Your personal branding

The second step is defining your personal branding. Personal branding is the art of branding your business using you as a person and unique individual. This is how you can share your story and connect with your audience on an emotional level. Remember that people buy from people not from “businesses”. To define your personal branding and how you want to be perceived by your audience you need to:

  • Communicate your core values: these values should also define your brand and what it stands for.
  • Be yourself and authentic: be you everybody else is already taken right? Have a genuine intention to serve.
  • Share your vulnerability: don’t be afraid of showing that you are a human being with challenges too.

Your tone and voice

Your tone and voice are how you will communicate your core values and interact with your audience. Do you want to:

  • Have a friendly tone and talk to your audience like you would talk to your BFF?
  • Have a classy and high standard tone: this depends on the type of services and image you want to display.
  • Have a fun or serious tone?

There is really no right or wrong answer here. The most important thing is to remain consistent so that people don’t get confused about your brand. By following the first 3 steps, you will have no trouble knowing what kind of tone you will want for your business.

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Your graphics and visuals

Graphics and visuals are crucial on every social media platforms. People will usually stop scrolling for the aesthetic of your brand and then will go to your profile to know more about you. So even if you don’t have to be a graphic designer yourself, it is important to take the aesthetic of your feed and visuals into account. Make sure that you choose a palette of colors that represents your brand (max 3 colors). Also stick to a typography that people will easily recognize and identify as yours.

Your brand will evolve with time and your visual identity as well. It’s okay. People will notice that you have evolve and will grow with you. It is also a way to tell a story about where you started from and where you are now. So do not neglect this part!

Scheduling and batching your content

Now that you have your content ideas, visuals and personal branding, it’s time to batch and schedule your content in order to save time. Batching means that you do the same task within a defined time. For example you may want to only write your captions for 1 hour, then only create your visuals for another hour and finally schedule everything on your favorite scheduling tool.

To schedule your content, you have plenty of solutions. Some are free like Creator Studio or have a free version like Later. You can play around and choose the one that seems the most user-friendly to you and adapted to your needs.

And that’s it! I hope you are going to follow these 5 steps to craft your own digital marketing strategy on social media and start building your presence online! Tell me which of the 5 steps above is your favorite?


  1. This is good. How would you say are good ways to market yourself when you’re doing all this but still struggling ?

    1. Thank you! Then it is not about marketing yourself. Marketing doesn’t work without solid business foundations. That’s probably where you should focus on.

  2. Thanks for all the helpful tips! As a new blogger, this post is great!

    1. Thank you! I am glad it was helpful.

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